The Future of Brand Intelligence
A Knowledge Graph that Powers Your Marketing and Commerce
We are at an inflection point.
After decades building lifecycle marketing platforms like Braze and Salesforce, we have witnessed the evolution of digital marketing firsthand. From the early days of email to sophisticated cross-channel orchestration, marketers have continuously sought better ways to connect with customers. Seeking the elusive “right message, in the right channel, at the time.”
But the emergence of AI represents a paradigm shift unlike any before. It brings that connection between marketer and customer within reach.
But brands share a common challenge in this new landscape: their marketing content, product information, and valuable brand assets are scattered across disconnected systems. It lives in Google Drives, eComm platforms, websites, or various workflow tools and systems. This fragmentation makes it impossible to fully leverage the content you’ve invested in creating or deliver consistent messaging at scale.
At Tildei, we are reimagining how brands activate their knowledge in the age of AI. With our combined expertise from Braze and Salesforce Marketing Cloud, we've built a platform that transforms how brands connect with customers.
The Journey Builder is Dead
For years, marketers have relied on journey builders – visual flow charts where you map out "if this, then that" decision trees to determine what message a customer receives next. These tools were revolutionary when they first appeared. After almost 2 decades, they've reached their limit.
Journey builders force marketers to predict every possible customer path ahead of time. They're deterministic, rigid, and ultimately create an artificial constraint on customer conversations. Real human conversations don't follow flowcharts – they adapt, respond, and evolve organically.
The journey builder is dead. And what's replacing it is something far more powerful.
The Era of the Knowledge Graph Begins
At Tildei, we've built a platform that unifies your product catalog, brand voice, and marketing assets into a single knowledge graph – a comprehensive, interconnected web of everything that makes your brand unique.
This knowledge graph serves as the "source of truth" for your brand, enabling AI-powered agents to access all relevant information when engaging with customers. Rather than following pre-determined paths, these agents fluidly determine the next best message based on:
- The complete context of the customer conversation
- The entirety of your brand knowledge
- The specific goals you've set as a marketer
This represents a fundamental shift from journey orchestration to knowledge activation.
From Flowcharts to Fluid Conversations
Imagine no longer needing to build complex decision trees that attempt to anticipate every possible customer scenario. Instead, you define your brand parameters, marketing objectives, and success metrics, and our platform dynamically generates the most appropriate response for each individual interaction.
A customer asks about size recommendations? The system pulls from your fit guide, previous purchase history, and return patterns to offer personalized advice.
Someone inquires about product sustainability? Your agent instantly accesses your brand's environmental initiatives, materials sourcing documentation, and certification details to provide a comprehensive answer.
This isn't just about automation – it's about amplification. Your marketing team's expertise and creativity are embedded into the knowledge graph, allowing you to scale personalized communications. Scale your strategy, not your team.
The Future Is Knowledge - Activated
As we look to the future of commerce, the winners won't be determined by who has the biggest marketing budget or the most complex journey maps. The advantage will go to brands that can effectively activate their collective knowledge across every customer touchpoint.
At Tildei, we're building the infrastructure that makes this possible. We invite forward-thinking retail and commerce leaders to join us in reimagining what's possible when your brand knowledge becomes truly unified and activated.
The journey builder is dead. Long live the knowledge graph.
