A Note from Our CEO: Building the Marketing System of Intelligence - Where Your Brand Knowledge Comes Alive

After spending years building enterprise marketing platforms like Braze, I've had countless conversations with marketing teams. The story is always the same: you're drowning in complexity while trying to deliver exceptional customer experiences.

You integrate SDKs, set up custom event tracking, wrestle with data silos, and spend more time managing systems than creating meaningful connections with your customers. Sound familiar?

When I left Braze, I couldn't shake one persistent question: What is the next generation marketing platform?

Other solutions focus on automating journey builders or customer segments, but that completely misses the fundamental problem I kept seeing. The real challenge is that there's no marketing system of record to ensure consistency at scale.

Your brand data should be your competitive moat, but instead it's working against you. The answer is creating an intelligent system that understands the relationships between your products, your brand voice, your customer preferences, and your business objectives. It’s a source of truth for your brand information that's activated and ready to power every customer interaction.

The Scattered Brand Knowledge Problem

Here's what I observed across hundreds of global brands: your most valuable asset – your brand knowledge – is scattered across dozens of disconnected systems. Product catalogs live in Shopify, Magento, or Salesforce Commerce Cloud; brand guidelines sit in Google Drive or Notion; customer data is trapped in CDPs like Segment or mParticle; while campaign insights remain siloed in platforms like HubSpot, Salesforce, or Braze. Add data lakes, Slack conversations, and various workflow tools to the mix, and you have a fragmentation nightmare.

This problem compounds when you factor in global teams. Your New York headquarters might use different systems than your London office, while your APAC team operates with entirely separate tools. Marketing teams spend countless hours not just hunting for information that should be at their fingertips, but trying to reconcile conflicting data across regions and platforms.

Take a brand like Sephora. They have thousands of product SKUs, ingredient information, brand partnerships, customer reviews, beauty tutorials, and individual customer preferences spread across dozens of systems.

Now multiply that complexity across their global operations and the challenge becomes maintaining consistent brand expertise at scale across every market. When a customer in Toronto asks about a foundation shade match or someone in London wants skincare recommendations, that response should instantly draw from all relevant brand knowledge and local cultural trends, not just what happens to be in the marketing automation platform. The real challenge is ensuring every customer interaction worldwide reflects the same level of brand intelligence and cultural awareness.

The Knowledge Graph Solution

This is where my thesis crystallized: what if we could bring all of this brand data together into a unified knowledge graph? Not just another database, but a dynamic system that maps the connections between your inventory, marketing campaigns, customer insights, and brand guidelines.

Think of it as a CDP for your brand information – but one that's activated and ready to power customer communications across every touchpoint.

This knowledge graph becomes the source of truth for your brand, enabling AI-powered systems to access all relevant information when engaging with customers. It powers AI agents to engage in authentic conversations with your customers, backed by the full depth of your brand intelligence and built with trust and security at its core.

Here's how we ensure that trust: every agent response goes through multiple validation checkpoints before reaching customers. 

• Each message is verified to genuinely help the customer and advance the conversation productively. 
• The tone and wording are checked against your brand guidelines, ensuring every message sounds authentically like your brand. 
• Most importantly, every fact must come directly from your knowledge base with full citations available.

The result is a trusted marketing intelligence system that knows your brand as well as your best team members and can respond to thousands of customers simultaneously. Rather than rigid workflows, it fluidly determines the best message for each conversation by drawing from the entirety of your brand knowledge and the specific goals you've set as a marketer.

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Starting with Social, Scaling to Everything

We launched in a place that might surprise you: social channels. Why? Because that's where authentic, real-time customer conversations are happening right now. Our AI-driven social responses help your teams scale these interactions without losing the personal touch that makes them effective.

But our vision extends far beyond social media. We're building the marketing operating system of the future, where your knowledge graph serves as the single source of truth for all brand intelligence. We're launching SMS, we're launching web experiences, and our vision is that this system of record will one day power all customer communications. 

Our roadmap is deep—we're starting with customer communications, but we're already thinking about how this unified intelligence can transform internal reporting, experience optimization, and even integrate into platforms like Braze to enhance their capabilities.

This isn't just about better customer conversations. It's about creating the foundational infrastructure that makes your entire marketing organization more intelligent and responsive.

From Complex Integrations to Intelligent Activation

The future of marketing isn't about mastering increasingly complex tools or building more elaborate journey maps. It's about creating intelligent systems that understand your brand deeply and activate that knowledge seamlessly across every customer interaction.

This isn't a distant dream - it's what we're building today.

We would love to partner with you to build your brands knowledge graph. You can schedule a time with my team and I here.